About

I wrote my first line of code in 2018. Six months later, I was getting paid to do it.

I started at a small consultancy in Campina Grande, moved to Accenture, then spent two years deep in fintech at Accountfy — building backend systems for financial platforms. At Creditas, I worked on high-scale lending infrastructure. At ZRP, I led architecture for banking and government systems.

Every company taught me something, but the pattern was always the same: I was building someone else's product.

In 2025, I founded AraraHQ. The idea was simple: WhatsApp is where Brazil does business, but the tools available were expensive, complex, and built for enterprises with dedicated teams. I built an API that any developer can integrate in five minutes.

Today, 140+ companies use AraraHQ to recover revenue, automate conversations, and scale sales through WhatsApp. All with zero in paid acquisition. Bootstrapped. Profitable from month three.

I believe the best software comes from constraints. Small team, limited resources, zero excuses. Ship fast, fix faster. The API is the source of truth — everything else is a client.

Based in Juazeiro do Norte, Ceará. Building from the Northeast to the world.